Arrowhead Water Commercial
It's been a while since we've shot anything (we being Dawnrunner Productions). Luckily though, Darrell had a simple one-shot idea for us to shoot this past weekend. We headed out to Treasure Island in the late afternoon with four giant bottles of water. It was amazingly windy but that probably helped to give us the perfect clear view of the San Francisco skyline. Unfortunately it also meant that there was a constant mist of ocean spray hitting the lens. I did my best to keep it clean, but there's nothing you can do in the middle of the shot. Darrell also chose the music for the commercial and now that it's edited together I think it's a perfect fit. I tweaked the colors slightly from the camera orginal, but not much. In final cut I duplicated the video layer, set the blending mode to overlay and applied a gaussian blur and tweaked the levels. That gives it a nice smooth glow effect. I'm really happy with the results.